Comments on: Blogs versus Minisites – do you make this mistake too? http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too Blogging tips and tricks for Word Press Users Thu, 11 Mar 2010 13:22:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23416 Mike Sat, 11 Oct 2008 21:18:53 +0000 http://wptutorial.com/blog/?p=363#comment-23416 <a href="#comment-23415">@MarkM</a> - Actually it could be either the key is for the page to only have one single purpose and nothing to distract from that purpose. Whether it is long or short if I have a squeeze page I only want the reader to have 2 options sign up or leave. Not to give them the choice of the last 5 posts, checking out my blog categories etc. The argument over long or short copy is a totally different story all this addresses is having leaks on a page where you want someone to take a specific action.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23416','Mike'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23416','Mike','<a href=\"#comment-23415\">@MarkM<\/a> -\nActually it could be either the key is for the page to only have one single purpose and nothing to distract from that purpose.\n\nWhether it is long or short if I have a squeeze page I only want the reader to have 2 options sign up or leave. Not to give them the choice of the last 5 posts, checking out my blog categories etc.\n\nThe argument over long or short copy is a totally different story all this addresses is having leaks on a page where you want someone to take a specific action.'); return false;">Quote</a></div> @MarkM -
Actually it could be either the key is for the page to only have one single purpose and nothing to distract from that purpose.

Whether it is long or short if I have a squeeze page I only want the reader to have 2 options sign up or leave. Not to give them the choice of the last 5 posts, checking out my blog categories etc.

The argument over long or short copy is a totally different story all this addresses is having leaks on a page where you want someone to take a specific action.

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]]> By: MarkM http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23415 MarkM Sat, 11 Oct 2008 05:00:44 +0000 http://wptutorial.com/blog/?p=363#comment-23415 Hi Mike, thanks for using FaceBook, it reminded me that you exist! ;) :) You might remember the "while still reading, sell" never-ending-salesletter style of minisite, is that the kind you mean? Or do you have in mind a more actually-mini (as compared to the never-ending-salesletter) kind of site, where the salesletter (also known as "landing page") is itself also mini (maybe only a couple of screenheights long?)? I would imagine the size of one's "empire" (also known as "network") of sites would be a factor, because the more other salesletters you have, the less need there might be to go on and on and on (and on, and on, and on some more, not to mention (but mention it anyway) on and on and on) about the one thing (or maybe in a really long letter mayhap a few other things to buy could also be mentioned toward the end of the letter?) Keep up the GREAT WORK! :) -MarkM- (P.S. cURL error 7 warning, nice, nice, but my URL plans to be back! ;))<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23415','MarkM'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23415','MarkM','Hi Mike, thanks for using FaceBook, it reminded me that you exist! ;) :)\r\n\r\nYou might remember the \"while still reading, sell\" never-ending-salesletter style of minisite, is that the kind you mean?\r\n\r\nOr do you have in mind a more actually-mini (as compared to the never-ending-salesletter) kind of site, where the salesletter (also known as \"landing page\") is itself also mini (maybe only a couple of screenheights long?)?\r\n\r\nI would imagine the size of one\'s \"empire\" (also known as \"network\") of sites would be a factor, because the more other salesletters you have, the less need there might be to go on and on and on (and on, and on, and on some more, not to mention (but mention it anyway) on and on and on) about the one thing (or maybe in a really long letter mayhap a few other things to buy could also be mentioned toward the end of the letter?)\r\n\r\nKeep up the GREAT WORK! :)\r\n\r\n-MarkM- (P.S. cURL error 7 warning, nice, nice, but my URL plans to be back! ;))'); return false;">Quote</a></div> Hi Mike, thanks for using FaceBook, it reminded me that you exist! ;) :)

You might remember the “while still reading, sell” never-ending-salesletter style of minisite, is that the kind you mean?

Or do you have in mind a more actually-mini (as compared to the never-ending-salesletter) kind of site, where the salesletter (also known as “landing page”) is itself also mini (maybe only a couple of screenheights long?)?

I would imagine the size of one’s “empire” (also known as “network”) of sites would be a factor, because the more other salesletters you have, the less need there might be to go on and on and on (and on, and on, and on some more, not to mention (but mention it anyway) on and on and on) about the one thing (or maybe in a really long letter mayhap a few other things to buy could also be mentioned toward the end of the letter?)

Keep up the GREAT WORK! :)

-MarkM- (P.S. cURL error 7 warning, nice, nice, but my URL plans to be back! ;) )

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]]> By: Laura Miller http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23413 Laura Miller Fri, 10 Oct 2008 00:18:56 +0000 http://wptutorial.com/blog/?p=363#comment-23413 Hi Mike You are soo right about this whole blog vs minisite stuff. I did a bit of testing myself and I have an opt-in form on my blog, which doesn't get a lot of subscribers but some. But when I made a post and at the end of that post, recommended they get this FREE report and linked the name of the report so when they clicked on the link, they were brought to my minisite with nothing more than a bit about the report and an opt-in box, I get much better conversation there. People, in my opinion, think that a blog can totally replace a website, whether that site is a minisite, salesletter or just a website. I don't believe this, you still need to have a minisite with no other distractions on it. Great post Mike and keep it up, your stuff is always a pleasure to read. Laura <abbr><em>Laura Miller´s last blog post..<a href="http://laurasbasicstowebdesign.com/webdesignblog/building-your-foundation-first/">Building Your Foundation, First</a></em></abbr><div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23413','Laura Miller'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23413','Laura Miller','Hi Mike\r\n\r\nYou are soo right about this whole blog vs minisite stuff. \r\n\r\nI did a bit of testing myself and I have an opt-in form on my blog, which doesn\'t get a lot of subscribers but some. But when I made a post and at the end of that post, recommended they get this FREE report and linked the name of the report so when they clicked on the link, they were brought to my minisite with nothing more than a bit about the report and an opt-in box, I get much better conversation there.\r\n\r\nPeople, in my opinion, think that a blog can totally replace a website, whether that site is a minisite, salesletter or just a website. I don\'t believe this, you still need to have a minisite with no other distractions on it.\r\n\r\nGreat post Mike and keep it up, your stuff is always a pleasure to read.\r\n\r\nLaura\n\n<abbr><em>Laura Miller´s last blog post..<a href=\"http:\/\/laurasbasicstowebdesign.com\/webdesignblog\/building-your-foundation-first\/\">Building Your Foundation, First<\/a><\/em><\/abbr>'); return false;">Quote</a></div> Hi Mike

You are soo right about this whole blog vs minisite stuff.

I did a bit of testing myself and I have an opt-in form on my blog, which doesn’t get a lot of subscribers but some. But when I made a post and at the end of that post, recommended they get this FREE report and linked the name of the report so when they clicked on the link, they were brought to my minisite with nothing more than a bit about the report and an opt-in box, I get much better conversation there.

People, in my opinion, think that a blog can totally replace a website, whether that site is a minisite, salesletter or just a website. I don’t believe this, you still need to have a minisite with no other distractions on it.

Great post Mike and keep it up, your stuff is always a pleasure to read.

Laura

Laura Miller´s last blog post..Building Your Foundation, First

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]]> By: Mike http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23412 Mike Thu, 09 Oct 2008 23:12:27 +0000 http://wptutorial.com/blog/?p=363#comment-23412 <a href="#comment-23410">@Paul H. Livingston</a> - Okay see if this clears it up. Use your blog to pre-sell someone on something then send hem to a page that actually sells them. If you add a page on most themes you will still have the sidebar and any links of that sidebar are ways for a person to leave without making a yes or no decision. With a minisite there should be no links or ways to leave for something else other than contact, tos, privacy policy and those are at the end. You want the prson not to be distracted when you are asking for a specific action. The blog post though is a great place to pre-sell them then get them to click over.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23412','Mike'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23412','Mike','<a href=\"#comment-23410\">@Paul H. Livingston<\/a> -\nOkay see if this clears it up. Use your blog to pre-sell someone on something then send hem to a page that actually sells them.\n\nIf you add a page on most themes you will still have the sidebar and any links of that sidebar are ways for a person to leave without making a yes or no decision. With a minisite there should be no links or ways to leave for something else other than contact, tos, privacy policy and those are at the end.\n\nYou want the prson not to be distracted when you are asking for a specific action.\n\nThe blog post though is a great place to pre-sell them then get them to click over.'); return false;">Quote</a></div> @Paul H. Livingston -
Okay see if this clears it up. Use your blog to pre-sell someone on something then send hem to a page that actually sells them.

If you add a page on most themes you will still have the sidebar and any links of that sidebar are ways for a person to leave without making a yes or no decision. With a minisite there should be no links or ways to leave for something else other than contact, tos, privacy policy and those are at the end.

You want the prson not to be distracted when you are asking for a specific action.

The blog post though is a great place to pre-sell them then get them to click over.

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]]> By: Stressreducer http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23411 Stressreducer Thu, 09 Oct 2008 22:14:59 +0000 http://wptutorial.com/blog/?p=363#comment-23411 I use both, minisites and blogs and blogs feeding minisites - it can get confusing. <abbr><em>Stressreducer´s last blog post..<a href="http://www.stressreducenow.com/stress-games/stress-games-as-a-stress-reducer/">Stress Games as a Stress Reducer</a></em></abbr><div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23411','Stressreducer'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23411','Stressreducer','I use both, minisites and blogs and blogs feeding minisites - it can get confusing.\n\n<abbr><em>Stressreducer´s last blog post..<a href=\"http:\/\/www.stressreducenow.com\/stress-games\/stress-games-as-a-stress-reducer\/\">Stress Games as a Stress Reducer<\/a><\/em><\/abbr>'); return false;">Quote</a></div> I use both, minisites and blogs and blogs feeding minisites – it can get confusing.

Stressreducer´s last blog post..Stress Games as a Stress Reducer

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]]> By: Paul H. Livingston http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23410 Paul H. Livingston Thu, 09 Oct 2008 21:50:59 +0000 http://wptutorial.com/blog/?p=363#comment-23410 I'm sorry, but I'm still having a hard time understanding this whole blogging thing. I've read so much conflicting advice and it gets more confusing the more I read. So now we *shouldn't* try to sell via a blog? What does this mean: "Consider it the next time you are considering adding a page to your blog to save time and avoid creating a minisite." We should avoid creating a minisite but not add a page to our blog? What then?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23410','Paul H. Livingston'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23410','Paul H. Livingston','I\'m sorry, but I\'m still having a hard time understanding this whole blogging thing. I\'ve read so much conflicting advice and it gets more confusing the more I read. So now we *shouldn\'t* try to sell via a blog? What does this mean:\r\n\r\n\"Consider it the next time you are considering adding a page to your blog to save time and avoid creating a minisite.\"\r\n\r\nWe should avoid creating a minisite but not add a page to our blog? What then?'); return false;">Quote</a></div> I’m sorry, but I’m still having a hard time understanding this whole blogging thing. I’ve read so much conflicting advice and it gets more confusing the more I read. So now we *shouldn’t* try to sell via a blog? What does this mean:

“Consider it the next time you are considering adding a page to your blog to save time and avoid creating a minisite.”

We should avoid creating a minisite but not add a page to our blog? What then?

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]]> By: Mike http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23409 Mike Thu, 09 Oct 2008 19:55:52 +0000 http://wptutorial.com/blog/?p=363#comment-23409 <a href="#comment-23407">@Christopher Ross</a> - Hi Chris even using pages on most themes leaves way too many leaks for selling anything. There are a few that only show the page itself but those are the minority.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23409','Mike'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23409','Mike','<a href=\"#comment-23407\">@Christopher Ross<\/a> -\nHi Chris even using pages on most themes leaves way too many leaks for selling anything. There are a few that only show the page itself but those are the minority.'); return false;">Quote</a></div> @Christopher Ross -
Hi Chris even using pages on most themes leaves way too many leaks for selling anything. There are a few that only show the page itself but those are the minority.
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]]> By: Mike http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23408 Mike Thu, 09 Oct 2008 19:54:00 +0000 http://wptutorial.com/blog/?p=363#comment-23408 <a href="#comment-23406">@John Taylor</a> - Usually sneak over to your blog a couple times a week. Yours is one of the ones I track regularly and you tweet about it which reminds me when I forget ;)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23408','Mike'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23408','Mike','<a href=\"#comment-23406\">@John Taylor<\/a> -\nUsually sneak over to your blog a couple times a week. Yours is one of the ones I track regularly and you tweet about it which reminds me when I forget ;)'); return false;">Quote</a></div> @John Taylor -
Usually sneak over to your blog a couple times a week. Yours is one of the ones I track regularly and you tweet about it which reminds me when I forget ;)
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]]> By: Christopher Ross http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23407 Christopher Ross Thu, 09 Oct 2008 19:51:54 +0000 http://wptutorial.com/blog/?p=363#comment-23407 I've seen a lot of WordPress users become confused between posts and pages, to me that's the biggest difference between what you're calling a blog vs. a mini site, I love to use WordPress for both but it's important for people to realize that there is a right way (and a wrong way) to use WordPress. <abbr><em>Christopher Ross´s last blog post..<a href="http://www.thisismyurl.com/web-advice/google-launches-adsense-for-video-games/">Google Launches AdSense for Video Games</a></em></abbr><div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23407','Christopher Ross'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23407','Christopher Ross','I\'ve seen a lot of WordPress users become confused between posts and pages, to me that\'s the biggest difference between what you\'re calling a blog vs. a mini site, I love to use WordPress for both but it\'s important for people to realize that there is a right way (and a wrong way) to use WordPress.\n\n<abbr><em>Christopher Ross´s last blog post..<a href=\"http:\/\/www.thisismyurl.com\/web-advice\/google-launches-adsense-for-video-games\/\">Google Launches AdSense for Video Games<\/a><\/em><\/abbr>'); return false;">Quote</a></div> I’ve seen a lot of WordPress users become confused between posts and pages, to me that’s the biggest difference between what you’re calling a blog vs. a mini site, I love to use WordPress for both but it’s important for people to realize that there is a right way (and a wrong way) to use WordPress.

Christopher Ross´s last blog post..Google Launches AdSense for Video Games

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]]> By: John Taylor http://wptutorial.com/blog/information/blogs-versus-minisites-do-you-make-this-mistake-too/comment-page-1#comment-23406 John Taylor Thu, 09 Oct 2008 19:43:12 +0000 http://wptutorial.com/blog/?p=363#comment-23406 Hey Mike, Thanks for the mention, I'm delighted to hear I'm not the only one who sees the importance of choosing the right platform for the purpose of a website.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('23406','John Taylor'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('23406','John Taylor','Hey Mike,\r\n\r\nThanks for the mention, I\'m delighted to hear I\'m not the only one who sees the importance of choosing the right platform for the purpose of a website.'); return false;">Quote</a></div> Hey Mike,

Thanks for the mention, I’m delighted to hear I’m not the only one who sees the importance of choosing the right platform for the purpose of a website.

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