Use Pillar Posts For More Blog Visitors
Use Pillar Posts For More Blog Visitors
by Mike Paetzold – Copyright 2009 All rights reserved
Pillar posts are one of the best ways to generate back links and improve the overall ranking of your blog. Pillar posts are the support for your blog. They help to define your topic and act as support for your blog thus the term pillar posts.
A pillar post need to be a good resource that people will want to refer others. The two most common types are a tutorial or a resource list.
It is best to make these on topics that are evergreen. By evergreen I mean something that will still be valuable 3 or 6 months or even 3 years from now. With the internet changing as fast as it is this is not always possible and you can get results from items that are less likely to last.
As an example Twitter has become huge over the last year but a great Twitter resource list from last year is probably not still valid as the scene is changing their daily. That does not mean that you could not have gotten some great traffic for it over the first few months. It just won’t continue to add references like a more evergreen topic.
Make sure that you have done the keyword research for your topic and that your pillar post targets one of your specific keywords.
A great list of Word press plugins would be perfect for my blog about WordPress but the same list would have absolutely no value on my horse training blog. It needs to be on topic for the rest of your blog. Seems like common sense but I have seen people create lists that have absolutely nothing to do about their primary topic just because it was a hot topic.
Resource lists are one of the easier ways to create a pillar post. List the top 10 or any other number of what ever the resources are in your topic. If your blog is on traffic generation then a post explaining the top 10 ways to generate more traffic would be perfect.
For how to, tutorial or instructional pillar posts go in to depth on exactly how to do a specific task. If you are doing it in writing then be sure to include screen captures (if appropriate) to make it even more valuable.
Your how to can also be a video which are quite popular in this day and age. Doing both a written version and a video version on your pillar post topic can make it even more likely that more people will link to your post.
The better the information you share the more likely people are to link to it.
In conclusion adding pillar posts are one of the best ways to generate links back to your blog which will definitely allow you to get more traffic to your blog. So stop reading and go add one to your blog today.
Mike Paetzold is a long time blogger and WordPress expert who has created 15 Minute Blog Traffic to help you generate more traffic to your blog easily.
You may use this article as long as it is unchanged (including the resource box) and all links are maintained.
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Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
11 comments
Lonnie Minton on June 24, 2009 at 10:51 am
Mike, thanks for this discussion on pillar posts. Also appreciated your comments on how to, tutorial or instructional pillar posts. I have noticed that a lot of these type of post do not “go in to depth” about the subject. When you get done reading, you still wonder how do I do what I just read about. Good pillar posts that follow your guidelines would be of great benefit.
.-= Lonnie Minton´s last blog ..List Building Is The Key To Internet Marketing Success =-.
Lyndon Irvine on June 24, 2009 at 2:20 pm
Hi Mike,
Thanks for the informative post.
This is definitely going to help
me to get more traffic to my blog.
Thanks again for the great advice.
Gonna start writing one immediately.
Luca on June 24, 2009 at 2:20 pm
When I first started blogging I saw quite a few blogs that did this type of pillar post on a regular basis. They were and still are a great resource for me. I will often bookmark them for later reference especially if it’s on a topic I’m interested in. This type of post will work for any niche
.-= Luca´s last blog ..How Utility Poster Helped Me Rank On Page One Of Google Search =-.
Doug Champigny on June 24, 2009 at 3:20 pm
Great pillar post in and of itself, Mike – this is very valuable information that simply won’t become less valuable over time – well done!
.-= Doug Champigny´s last blog ..Twitter Marketing Teleseminar Replay Now Available =-.
Andre Arnett on June 24, 2009 at 4:36 pm
Great topic on pillar post. I have seen and heard of this type of post and I can see the relevance of doing this. What would you consider to be an effective post, in number of words? Thanks.
.-= Andre Arnett´s last blog ..Another Plr Spectacular – Pets PLR Bundle =-.
Mike on June 24, 2009 at 5:06 pm
That is a tough one it needs to be as long as it needs to be to create value. Some subjects could be 300 words others 1200 words would not be enough.
Earl Netwal on June 24, 2009 at 5:15 pm
It seems that a Pillar Post could easily be a product, rather than a post. Any thoughts on why to go one way versus the other with your Pillar post?
.-= Earl Netwal´s last blog ..Twitter Tips and more =-.
Ron Barrett on June 24, 2009 at 5:23 pm
Good information Mike. I didn’t even know there was such a term.
Keep up the great work!
Ron
.-= Ron Barrett´s last blog ..Five Benefits of Using PLR Articles =-.
Joel Osborne on June 24, 2009 at 7:37 pm
It all comes down to providing quality content that people can take action on isn’t it?
Posting good content is good… but what’s even better is if there is some action that the reader can take to make it even more valuable to them.
.-= Joel Osborne´s last blog ..Willie Crawford Hosts Show – Advanced Twitter Marketing with Doug Champigny =-.
Brett McEllhiney on June 24, 2009 at 8:27 pm
Great post Mike
I have heard of pillar posts before and even understood the concept, but thanks to the information you have provided here I now have a better understanding of what makes a good or great pillar post.
Thanks,
.-= Brett McEllhiney´s last blog ..Why Use Niche Marketing? =-.
Fred Lotgering on June 26, 2009 at 11:11 am
I’m learning about Pillar posting now. Yks Mike.
Fred
.-= Fred Lotgering´s last blog ..Death of Traditional Media – Now Digital Media Advertising =-.