attract more readers

Now it is no secret to regular readers that I read a lot of blogs. Personally, I think it is one of the keys to writing better blog posts.

Feeding your mind helps you to get more ideas and often to take a slant that is uniquely yours.

There are 3 things that will increase the likely hood that I will read your post.

1. The headline

The first thing that attracts me is the headline. Whether I find a blog from my reader, Twitter, Facebook or Buzz that is the absolute first thing that gets me to open that blog.

Just like a sales letter, the headline creates an immediate response from me as to whether this post is something I want to spend my time with or not.

If you don’t sell me right then and there I am off to something else. After all you are competing for my attention with a lot of other content.

My reader on an average morning just for the topic of blogging and WordPress usually has over 150 new posts each day. Out of that number I usually only open and read 15 – 20 at the most. So only 1 in 10 is likely to get read.

Add in the social sites and the number of opportunities is massive. Time is our most valuable commodity so if you don’t have a rock solid headline the chances of attracting me is nil.

2. Formatting

Once I arrive at your post the next thing is how it is formatted.

Is it easy to read?

Are there subheads if it is more than 3 or 4 paragraphs?

Just this morning I went to a blog that the headline attracted me from my reader and as soon as I opened it there was one huge block of text. Guess what happened?

Yep I was gone. Now it may have been excellent information and it was definitely a topic I was interested in. After all the headline attracted me. Seeing 300+ words in one block makes it very hard to read and consequently not worth the effort.

It was an immediate turn off.

For me the general look and the formatting are key to getting me to take the time to read something.

If it is not easy to read on screen I am gone.

Now for me that means lots of white space, easy to read (black text on white background works best for me).

3. Use Images

Now this is less important than the formatting but if you are using images it gets my attention right away.

They say a picture is worth a thousand words and it often can be.

The big thing that an image does with me though is it shows extra effort. When making the decision to continue to read when I arrive an image can make the difference between whether I continue or not.

The other advantage an image gives you is that sites like Google Buzz, Amplify and others will show the image and a properly selected image may just be the curiosity factor get me to click through.

So these 3 ways that can help you to attract and connect with new readers but it only works if the quality of your content delivers.

These 3 items are less important for readers that you have already connected with but aren’t we all always looking for new readers?

That is my thought. What is yours?

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About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy.

After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses blogs to enter various niches profitably.

If you would like help in building your business check out my coaching offer.


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