Guest Blogging – 3 Reasons To Do It

Tuesday, June 15th, 2010 at 6:53 am

Guest blogging is an excellent way to get more exposure for your blog. There are lots of people that are more than willing to let you provide content for them.

So why would you give your content to someone else? What’s in it for you?

See it is easy to understand the blog owner wanting more content. We never get enough but why would you want to give yours away?

Here are 3 reasons why…

Exposure
Backlinks
Expertise

When you guest blog you reach a different audience. Providing quality content on another blog on your topic allows you to get exposure to people that may or may not find your blog normally.

If they like your material and your style they will go check you out and may become regular readers. Quite often if someone guest blogs on a blog I regularly read and impresses me I add their blog into my regular stops.

You can control the backlinks in your bio and get links from the blog you visited using the anchor text you created. These are the best types of links to help you rank in the search engines.

Finally you can leverage off of the expertise of the person accepting your guest post. The blogger that you are guest posting for is letting their audience know that you are someone they trust to add content for their site.

This is a personal endorsement of sorts and definitely will increase the expertise you are viewed to have to their audience. Obviously the bigger their following the more this helps you.

So there are 3 reasons to start guest blogging. I will be talking about how to find places to guest blog in another post.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy.

After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses blogs to enter various niches profitably.

If you would like help in building your business check out my coaching offer.