Do I need to do keyword research to have a profitable blog?

Monday, March 17th, 2008 at 3:01 pm

Todays Question is:

Do I need to do keyword research to have a profitable blog?

Keyword research is probably the most overlooked aspect most new people trying to create a profitable blog skip.

Knowing which terms are searched for and what type of competition can be the key to get targeted traffic. This is really key if you are using your blog to presell products.

A properly set up blog can easily rank in the top 10 or 20 on the major search engines for long tail keywords and targeting them can help you get traffic that is in buying mode.

Someone searching for “chair” is probably just starting there research online. Besides for that term you are competing against 160,000,000 pages and your odds of making the first page or two are slim.

Someone that has narrowed their search to looking for “black leather executive chairs” is probably much closer to being a buyer and…

Your only competing against 180,000 pages. You stand a real good chance to rank well for this term.

Generating a list of keywords like this on your topic will do a few things.

You will have a good chance to rank well
You are getting more targeted visitors
If you have a wide variety of posts about specific types of chairs you will eventually start to rise in the search engines for the more generic terms too.

Now there is more to it in that you need to check and see what the search volume is, profitability etc. but doing the research first and targeting words that are buying type words will make your blog much more profitable.

Your comments and questions are welcomed. Leave your comments or fill out our survey form to ask your question.

Mike Paetzold

Sorry no podcast on this one my voice is too hoarse.