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Domain name - How important is it?
By Mike | May 28, 2008
Today’s question is:
Can you discuss the importance of a domain name? I’m setting up my first blog as “myname.com”, because I want to build my own online brand–but if I wanted to get more into selling, would it be better to setup different domains with niche-specific names?? I noticed you have a blog with your own name and many niche sites with specific names.
Interesting question with no right answer. I use the myname.com thing as my home base on the internet. Having a blog like that is great. But…
When you are using a blog for a specific niche your domain name can be extremely helpful.
Google will highlight the keyword that people have entered when showing results and having part of the url highlighted does give your listing a bit more credibility.
Much more important to me is to make your domain name easily memorable when possible. One of the mistakes I have made is worrying more about getting my keywords into a domain and not making it easy to remember.
Here is an example of a recent domain my partner and I set up that is easily remembered (at least by our target market.) We are giving away a report targeted to be of interest to car dealers.
In the car business a focus group is known as a 20 Group. So to make it easy for others to pass it on we registered www.digital20group.com. Probably not something the average person would remember but definitely something that our target market is very familiar with.
But like I said in the beginning I don’t think there is a definitive answer that you MUST do this or that but hopefully this has given you some ideas for your domain research.
As always your questions and comments are welcomed.
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June 10th, 2008 at 11:27 am
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