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How do I link my website and my blog?
By Mike | April 25, 2008
Today’s question:
I am a member of myccblog and I have my own website in the same niche. How do I attach this blog to my website, and how do I let people know, in the proper way, to go from the website to the blog or from the blog to the website. Also, is this more beneficial to my rank or should they stay separate. Thanks your all you help, I really appreciate all that you are doing for your readers.
You can’t attach the blog to your website as they are on different domains.
The question I have is where is your profitable action?
For example if you are collecting email addresses through a squeeze page on your web site you will want to be linking to that from your blog. If you are selling a product or service you would link to that. (I do recommend collecting the email address first 
). Use good anchor text for the links and use a variety of different anchor texts and calls to action.
Lets go a bit deeper and use an example. Because the blog has the rss feed and the ability to ping automatically we will use this as a content and traffic source to send QUALIFIED visitors to the money site.
First you need to have a keyword list that you want to rank for and that are achievable. (This is discussed in the free lesson available at WordPress Lessons.) For this example I am looking for car dealers that are using web services like cars.com to advertise their inventory.
I write an article about a topic of interest to car dealers on my blog and add a signature file to my blog post that links to my squeeze page. I can also use an in post link if it is something that would be of interest to my readers. If I have targeted an achievable keyword I can rank for that topic and it would be of interest to my target market. That draws traffic and the link or signature file sends traffic to the site that actually monetizes.
If you look closely at this blog post I have done just that. While answering your question I was able to link out to my coaching site and at the same time give you quality information if you decide to sign up through the opt in form there for the free lesson.
To summarize I usually use the blog to draw in and qualify those that will be interested in my offers. It is much easier to get the blog to rank highly in the serps so they get more traffic. There I can start the relationship and qualification before sending them to the places that will be my ultimate monetization. The other thing is thta iof you are using multiple formats to draw in people (like Squidoo, Hub Pages, free blogs, Yahoo Answers, etc) you can generate multiple links from a variety of sources toward your money page which will lift that in the serps too.
As always your comments and questions are welcomed.
Mike Paetzold
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