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How often should you post your blog?
By Mike | April 30, 2008
Today’s question:
How often should one post articles on a business blog?
This is a question with no real answer. You can be very effective posting once a week, once a month or once a day. It depends on a lot of factors.
The more you post the better is generally true. I try to post 3-5 times a week generally on most of my blogs.
The answer realy lies in what you are using the blog to accomplish.
Now I have one that we just do a weekly podcast on that does well at Amplification Marketing. Once a week works well for that one.
Over the past few years some of the blogs I have that were created to support various programs of mine also work well on a weekly update basis.
The key there is that those have a data base that can be advised when the updates are posted. They are used primarily to keep people already involved up to date with what is happening. It is for relationship building with an existing list. Any search engine benefit is a plus but not the primary purpose of the blog.
When you are looking for search engine traffic primarily, the more often you post the better. Caveat - You need to be posting properly and targeting very specific keywords for this to be most effective. (You can listen to the lesson I did on this at niche research or in the post earlier in this blog on profitable blogging.)
The real key is understanding what you are trying to accomplish with your blog and setting a regular schedule. Any of them will work but posting 4 days then skipping a month would not be as effective as posting once a week. Regularity is the key because your readers will come to expect that schedule.
As always your comments and questions are welcomed.
Mike Paetzold
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