Keyword Targeting Your Content

Friday, September 3rd, 2010 at 9:28 am

An interesting question came up in a group I started over at IM Faceplate about WordPress Questions. Imagine that, me starting a group to discuss questions about WordPress

This is very much related to my post earlier this week when I talked about taking advantage of your analytics.

I’ve found I’m getting more traffic from search engines through my content than my keywords. Does this mean I’m doing something wrong, or is it just that I happen to write my posts in a way that’s very search engine friendly?

First and foremost you are not doing anything wrong. It is not at all unusual to get traffic from searches that you did not target.

That was the point in paying attention to your analytics and finding those phrases and then going back and specifically creating keyword targeted posts for those phrases.

A lot of times if you are picking very competitive keywords to target you may actually end up getting traffic from the longer tail of the main keyword and not from the keyword you optimized for.

So you understand when I say long tail these are the words that are ore than one word. For example if you are writing about dog collars a phrase like electric dog training collar would be a long tail phrase.

This is the key when you are doing your keyword research. Target the long tail first. If you want to rank for dog collars it would be better to target terms like

electric dog training collars
choker dog training collars
diamond dog collars
and more similar type terms.

all of which have your main keyword dog collar in it. You will eventually rank for the term dog collars but you will be much more likely to rank high for the longer tail words.

Building these types of silos for the primary keywords you want to rank for and you will rank not just for the long tail but as you gain enough rankings in the long tail you will rise in the rankings for the main keyword too.

As always your questions and comments are welcomed. Leave your comments below.

About the author

Mike Paetzold got started blogging in 2003 and has become an expert on using WordPress. He has become known as The WordPress Guy.

After being an under ground niche marketer using his blogs he has surfaced to share some of the ways he uses blogs to enter various niches profitably.

If you would like help in building your business check out my coaching offer.