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Should I use full text on my RSS feed?
By Mike | December 20, 2007
This is another question from the monthly call. Feel free to ask your questions by leaving a comment or using the survey form.
When I write a post and I check it in bloglines or google reader, the full post shows up. What is the incentive for people to come to my blog if they can read the whole post in these blog readers?
This is always a question and the answer will depend on your blog and more importantly on how you monetize your blog.
If you are using contextual advertising like Google Adsense then you should only send out a blurb not the whole post. Obviously no one can click ads in your sidebar if they are only reading your feed.
However, if you are using your blog to review products, educate on a topic or build your credibility then it is probably better to send the full feed. Why make it harder for people to read what you write by forcing them to only use the way you decide. I know from web stats that a great number of my readers do so through some type of feed reader.
Because I am delivering information and building credibility this works for me. Now I have some blogs that are set up differently and on those I send only a summary. They use adsense and cpa ads to generate revenue.
If people don’t visit the actual blog they can’t generate me money. There it is important that I not send a full text feed but force them to the blog if they want to read the complete article.
Tomorrow I will go through how to set the text options for your RSS feed.
As always your questions and comments are appreciated. No podcast today the throat is sore - sorry.
Mike
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