Subdomains, squeeze pages and landing pages

Thursday, July 8th, 2010 at 6:21 am

Today will be a day of definitions. Need to define things to be able to discuss them. See it is a bit like back to the future here. When I first started this blog the bulk of the posts were answers to readers questions. Yesterday I asked for questions and received a couple. Really can use more so leave them in your comments.

Here is the first question:

I Thank you for your help, but I have had several probs and one ? is SubDomains ,and how to use them, and also when you set up a landing page or squeeze page dose it always have to have it’s own domain name? I’m a newbie and need alot of help to get a Blog set up and monetized please can you help!!

Sub domains are different than sub folders. This blog resides in a folder so it is part of the overall domain and indexed as such. For example http://wptutorial.com/blog if I had created it as a subdomain it would be accessed by http://blog.wptutorial.com which will not work here but would have if it was properly set up.

The advantage of considering a subdomain is that you can have a variety of targeted topics within the same domain but the search engines will treat them separately almost as if they were individual domains.

Sub folders are much more common.

Now you asked about landing pages and squeeze pages. First we need to define the terms.

Squeeze page is a page that the only purpose is to get someone to sign up to an autoresponder. You are going to make an offer to “squeeze” the email from the visitor.
Landing page is any page that you send someone to from another page. A squeeze page can be a landing page but a landing page is not necessarily going to be a squeeze page.

Now as to whether they need their own domain the answer is not always. You can have numerous landing and squeeze pages on the same domain.

As long as the topic is related to the main domain an individual page will work just fine.

Now the last part of your question as to how to get a blog set up and monetized has way too many unwritten variables to answer in a simple blog post. Profitable Blog Steps is a series of lessons that will walk you through all of the necessary steps one at a time.

The profitability of any blog starts with research of the topic or niche you will be addressing.

Even the type of content will be decided by the niche as some respond to audio or video and others prefer their content in written format. The key is to understand what the niche wants and to deliver it in the form they want it in. Easy to say hard to do.

If you have questions you would like addressed here leave them in the comments.