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Traffic, traffic, traffic
By Mike | April 13, 2007
Next to how to make money with a blog the biggest question I get by far is how to get more traffic.
First and foremost is good content and regular postings. If your content, pardon the expresion sucks, then you just won’t get people to come back to your blog. Sorry that is the facts. Along with the content at least for me is having a reasonably attractive blog.
Now they may look good and be “kewl” but some of the blogs I see with dark backgrounds and light text will hurt my eyes. They are hard for an Old Bald Guy to read and consequently even if you have great content if it is tough for me to read I won’t be back. An easy to read blog definitely helps.
There are a few other things that you can do to make things easy for people to return. Using a plugin like Subscribe me to make it easy to subscribe to your RSS feed. It surprises me when I see how many people I get that draw the feed each day.
Making sure that your blog is set up to be search engine friendly will also help.
Something that can be helpful too is to capture email addresses of people that want to be notified of when you have updated. This is an area I have been lax on but will be improving shortly.
The biggest thing that has helped my traffic though is using directories and social bookmarking sites to create links coming back. Submitting your RSS feeds to the various directories and if you have podcasts submitting them too is helpful. It gives people another way to find me and eventually helps my ranking in the search engines.
There are also some other Web 2.0 sites like Squidoo and MySpace that you can use to draw traffic. Everyone that visits my Squidoo Lens about using Word Press gets to see the feed for this blog. If the title showing in the feed is attractive they may click through to read more.
None of these individually will draw you tons and tons of traffic but the more that you implement the better your traffic flow will be.
I will be doing a teleseminar next week with Ross Goldberg who specializes in Web 2.0 traffic and will post more here when it is scheduled.
If you want information on Squidoo there is a tab at the top that has a podcast on the subject.
All of these little things will help you get traffic but the bottom line is that it is and always will be your content that matters most. Posting quality content on a regular basis will help your traffic the most.
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