Today’s question:

What is your opinion on revealing your identity in a niche blog? I’m interested in experimenting with building niche blogs and mini-sites, as you suggest, in the future. However, while I’m learning and experimenting, I don’t want my name to come up or to be associated with the niche blogs, as I already have a non-internet marketer identity online that I want to preserve. I know you say it’s important to build relationships, so I was wonder what your opinion was on this – can I have it both ways?

Personally I do it. I have specific niches that I use a pen name on for everything from the blog author, the email followups, articles, Squidoo lenses and Hub Pages.

For me it was a matter of building expertise for each persona.

I want my name known as the WordPress guy and as a marketer. If people start seeing me as the dog trainer expert, the tattoo expert, the relationship guy, etc along with the other titles you can’t be much of an expert in any field but rather a jack of all trades master of none.

The relationship can still be the same. Your personality will still come through just with a different name attached to that expertise that makes it more believable.

Love to hear what others think about this. Leave your comments and let me know.

Mike Paetzold

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