What should you blog about?

Wednesday, September 24th, 2008 at 10:12 am

Today’s question:

What should the content of a blog be?

Sometimes questions don’t have a correct answer. This is one of them.

The content will depend on the purpose of your blog. The nice thing is that a blog can be about anything you want it to be.

When I ran a blog exchange I saw blogs on all different topics. Everything from Mommy blogs about their life and kids to affiliate marketers pre-selling a product to out and out porn blogs.

A blog is just a tool to easily create web content and you can use it in just about any way you can think of using it.

Now if you are looking to use a blog to make a profit the topics don’t necessarily change. I have seen blogs that are profitable that just talk about the family. Two women started a podcast where basically they sit at the kitchen table and talk about their families and what is going on with them. They got enough listeners that they were able to get a corporate sponsorship.

So ultimately the key is to find a topic that people are interested and if you get enough traffic to a targeted market. Then you can either pre-sell or find advertisers that want access to your target market.

Finding a topic and checking profitability will be the subject matter on the teleseminar I will be doing Saturday at 2pm edt. Make sure to stop back and get the information here later this week.

As always your questions and comments are welcomed.

Mike Paetzold