Testing and tracking – Step 5
So far this week we have run through the first four steps to having a profitable blog. With the exception of the very first step this is the step that gets ignored by most people.
Yes people will set up their blogs properly, post them and generate traffic. Unfortunately they never do research first for profitability and they don’t test and track what is working.
One of the plugins that I had as a must have was the Google Analyticator. This allows you to have the code for Google Analytics on your blog.
You need to check this and see exactly where your traffic is coming from. This tells you what of the things you are doing is working so you can do more of it. Just as important you can see what isn’t working so you can fix it.
If you find three blogs that every time you comment you get a traffic spike do you think it might be a good idea to comment there as often as possible with out spamming?
My Blog Log also has a tracking service that will cost you $25 a year but you can see everything that is being clicked on your blog. You can see 10 for free so when starting you don’t have to pay initially.
There are numerous other pieces of software that can help you analyze your web stats but if you aren’t tracking what is happening and which posts are getting people to take the action you want it is very hard to improve your results.
Test and track your reslts and watch how much you can improve your results.
As always your comments and questions are appreciated.
Mike Paetzold
Saturday at 2pm edt I will have a free teleseminar on Step One that will expand what has been offered here. You can call in or listen on the web. Details are available at Profitable Blogging – Step One.
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Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
One comment
Simon on April 18, 2008 at 9:28 am
Hi Mike,
I’ve been watching with interest to see what nuggets of knowledge you’d be revealing about effective blogging.
As someone who is new to this, its really helped lift the fog and enable me to create some sort of direction and strategy about my blog and how to effectively monetize it.
I was particularly interested in the plugins to use and the tracking software, so thank you for this free information… the sort of information that would cost money elsewhere on the net!
Great job Mike,
Thanks,
Simon Thurston